This page provides legal and privacy information relating to the Mediamax Waves mobile application and related services operated by Mediamax Network Ltd.
Mediamax Network Ltd (“Mediamax”, “we”, “us”) respects your privacy rights and recognizes the importance of protecting information collected from you and about you.
1. Privacy Policy
This Privacy Policy explains how Mediamax Network Ltd collects, uses, shares and protects information when you use the Mediamax Waves mobile application and related services, including websites, pages, features or content that link to this Policy.
A) Information You Provide
You may provide personal information when you:
- Contact us via email, forms or support channels
- Participate in promotions, competitions or surveys
- Submit feedback or requests
This information may include:
- Name
- Email address
- Phone number
- Any other information you choose to provide
B) Information Collected Automatically
When you use the App, we may automatically collect:
- Device make and model
- Operating system version
- App version
- IP address
- Carrier or network type
- App instance and device identifiers
- Advertising identifiers where permitted
- Streams played and searches
- App interactions and screens viewed
- Crash logs and performance information
- Approximate location derived from IP address
C) Cookies, SDKs and Similar Technologies
We use technologies such as SDKs, cookies where web components are used, pixels and similar tools to help operate and improve the App and Services.
These technologies may help us remember preferences, understand usage and engagement, diagnose technical problems and measure advertising performance where applicable.
2. How We Use Information
We use the information we collect for purposes including:
- Providing and operating the App and Services
- Streaming radio, podcasts and playlists
- Responding to inquiries
- Providing customer support
- Improving content and features
- Improving user experience
- Monitoring App stability and performance
- Improving security
- Preventing fraud and misuse
- Enforcing our rights and policies
- Running applicable promotions, competitions or surveys
- Complying with legal obligations
3. Analytics and Advertising
A) Firebase Analytics and Diagnostics
We use Firebase, including Google Analytics for Firebase and related Firebase services, to understand App performance, diagnose crashes and improve user experience.
This may involve the collection of App activity and usage data, diagnostics and performance data, device information and App instance identifiers.
B) Google Ads / AdMob
We use Google Ads / Google AdMob to display advertisements in the App and to measure advertising performance.
AdMob may collect information such as:
- Advertising identifiers
- Device information
- Operating system information
- IP address
- Approximate location derived from IP address
- Ad impressions and clicks
- Conversion information
- App activity related to advertisements
4. Personalised Ads and Tracking
Where required by law and platform policies, including Apple's App Tracking Transparency requirements on iOS, we will request your permission before using data to track you across apps and websites not owned by Mediamax for advertising or measurement purposes.
If you decline permission, you can still use the App. However, advertisements may be less relevant and measurement may be limited.
5. How We Share Information
We may share information in the following circumstances:
A) Affiliates and Subsidiaries
We may share information within Mediamax Network Ltd subsidiaries or affiliated companies where required to deliver services.
B) Service Providers
We may share information with trusted service providers that help us operate the App and Services, including providers involved in hosting, analytics, advertising, streaming infrastructure and customer support.
C) Advertising and Analytics Partners
We may share limited information with partners such as Firebase and Google AdMob to measure performance, provide analytics and deliver and measure advertisements.
D) Legal Requirements and Safety
We may disclose information if required to comply with law, court orders, legal processes or government requests.
We may also disclose information where necessary to enforce our terms and policies, protect the rights, property and safety of our users, Mediamax or others, or prevent fraud, misuse or illegal activity.
E) Business Transfers
If Mediamax is involved in a merger, acquisition, restructuring or sale of assets, information may be transferred as part of that transaction, subject to this Privacy Policy.
6. Your Choices and Rights
A) Access, Correction and Deletion
You may request access to, correction of or deletion of your personal information, or withdraw consent where applicable.
Email: [email protected]
B) Device Settings and Permissions
You can manage App permissions, including notifications, through your device settings.
C) Advertising Controls
On supported platforms, you may limit ad personalisation through your device settings, including resetting or limiting your Advertising ID.
7. Data Retention
We retain information only for as long as necessary to provide the Services, meet the purposes described in this Policy, comply with legal and regulatory obligations, resolve disputes and enforce agreements.
If you request deletion, we will delete or anonymise information unless we are legally required to retain it.
8. Security
We use appropriate technical and organisational measures to protect information.
However, no system is completely secure and no method of transmission or storage is 100% secure.
9. Children's Privacy
The App is not directed to children under 13 years of age, or the minimum age required by law in your country, and we do not knowingly collect personal information from children.
If you believe a child has provided personal information to us, please contact:
10. International Transfers
If you access the App from outside Kenya, your information may be transferred to and processed in countries where our service providers operate.
Where required, we take steps to ensure appropriate safeguards are in place.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in the law, our practices or service features.
Changes become effective when posted. We encourage you to review this Policy regularly.
12. Contact Us
Mediamax Network Ltd
Email: [email protected]